Creative Strategy and Creative Development

Creative strategy and creative development are the most important features of a successful web and mobile development. The intentional and strategic approach a company takes in developing steps that will support the business' growth is called creative strategy. It is the outline prepared by the creative team of an advertising agency for the launch of an advertising campaign or message.

Web development is the work involved in developing a web site for the Internet. Web development can be simple single static page of plain text to complex web-based internet applications, electronic businesses, and social network services.

A creative strategy outline determines what message should be conveyed, to whom and with what tone.

Copywriters and art directors are the ones responsible for developing an advertisement. The creative strategy of a business provides guiding principles to copywriters and art directors who then start the development of the advertisement. The tone of voice, the vocabulary and the style of presentation should be well thought, and it is beneficial to stick to those throughout all your materials.

Creative developers have the ability to work alone or in teams, incorporating input from multiple designers and artists into new interactive experiences for commercial, cultural or educational environments. Both creative strategy and creative development help to improve your connectivity with the customers, the clients and the users.

Here are some questions to ask when developing your creative strategy:

- What is the story of your business?
- What are your primary objectives?
- Who is your target audience?
- What are your customers looking for?
- Why should the target audience take the action you desire?
- What benefit will the target audience gain?
- What is your "Call to Action"?
- What marketing channels will you use?
- What deliverables will you need?
- What is your budget?
- How is your product or service different from others?