The vital part of the entire email is the subject line. It is the hook that captures your subscribers' attention for opening your email. You should write a subject line that is catchy and personalized. The advised number of words in a subject line is 6-10.
Email Marketing as a Tool for Product Promotion
Every email sent to a potential or current customer could be considered part of email marketing. Email marketing has the potential to become the #1 channel for growing any type of business. In fact, the number of email accounts is three times bigger than that of Facebook & Twitter accounts taken together.
There are two types of email marketing: transactional emails and direct emails.
Transactional email is a type of automated email between a sender and a recipient. It is usually triggered by a customer's interaction with a company. Direct emails are mainly used for communicating and conveying promotional messages, such as special offers or product catalogs.
A mailing list is a key to email marketing. It is simply a list of addresses to which the same email information is sent to. There are two types of mailing lists - announcement lists and discussion lists. Announcement lists are used for sending announcements to a group of people, much like a music band's mailing list is used for informing fans about upcoming concerts. Whereas discussion lists allow a group of people to discuss topics amongst themselves: anyyone can send an email to the list and have it distributed to everyone inside the group.
Sending a highly targeted, well-personalized email can increase your opens and clicks, drive conversion rates higher and deliver some serious value to your users. You can get much higher response, open rate, click rate with personalized messages. Here are some examples to show personalization in email marketing.