Ways To Build Links and Beat Your Competitors
Link building is the process of getting other websites to link back to your website. It works by creating relevant hyperlinks (links) to a website from external sites. If your site has many backlinks it can earn higher rankings because links are a signal to Google that your site is a quality resource worthy of citation.
Partner with niche-specific influencers
You can establish content partnerships with niche-specific influencers who serve relevant content to your target audience. The audience is most likely you trust the influencer rather than the sponsored posts.
Build relationships
Good relationships are important for good link building. You can start building new contacts with niche-related communities such as forums, blogs or social groups (like Facebook groups). You can post relevant comments and posts, providing contextual value to each discussion on those communities. Your participation in such communities will help you gain good backlinks and also it will give you access to the latest industry news.
Create premium content
You need to create premium content to get backlinks from major publications and leading industry blogs. Your content should demonstrate thought leadership without any complication of tips or lists from other small business blogs.
- Here's what a premium content should include:
- - white papers
- - e-books
- - resource pages
- - in-depth blog posts
- - podcasts
- - case studies
- - infographics
- - co-created guest posts
Leverage local partnerships
You can form partnerships with local organizations and get backlinks from their websites. It is advised to partner with locally owned franchises and businesses and not big corporations. Moreover, you can also sponsor local events that cater to small businesses that can get you links from the event's sponsorship page.
Take what's working for others
Instead of creating new content week after week, you can look up what's working for others and improve upon it. You can start by discovering top-performing content in your niche. Then, try to create something better. If you create a more in-depth piece of content on the same topic, you will deliver more value. Finally, promote your content reaching out to relevant websites and influencers via email and social media.
Start a blog
Create a blog and make sure to keep it alive by writing posts regularly. Focus on your industry and your client's needs. If your content is relevant, useful and well-structured, your blog posts will gain recognition and therefore improve your links.