Online Marketing Tips You Probably Don't Know
Online marketing is the fastest growing modern age marketing method. No matter the size of your business, you need to spend a lot of time on it. There are many marketing tips that not everybody knows about. Here are some of those that might help you.
Share and engage
This first tip might sound too obvious but many business owners usually forget about it. You need to be careful not to post or tweet out updates about your company only. It is important to engage with other companies, your customers and thought leaders in your market as well. You can always retweet their tweets or share their posts. Respond to posts even when they are not specifically directed at you and give your thoughts and comments about those.
One-word subject line
Try-out a new way of email marketing by reducing your subject lines to only one word. It is a little bit tricky so you need to choose that one word carefully. It should induce irresistible curiosity, while staying relevant to your message. With the right word, users are most likely to open your content.
Give real value
The press and your potential customers are the greatest secret in media and public relations. They are most interested in the value added information that will help them succeed and not in hearing promotional information from you. The secret here is to think of your readers' needs first and not your business' updates and promotions. This way, you will receive a lot more business traction and audience engagement.
Poach your competitors' mentions
You can create a Google Alert for your competitors' brand names. Look for pages and websites where they are being mentioned and find out the context of those. Then seek for opportunities to be mentioned alongside of your competitors. Many times journalists and editors will write about one brand and be open to include a similar brand for parity as well.
One ad per keyword
You should not run a campaign with a dozen keywords and only have one ad. The key here is to create specific ad groups that target single keywords. Then create two to three ads for that one keyword.
Use sequential targeting
Sometimes one online ad is not enough to convey the desired message or to offer value. Sequential targeting is a feature on many advertising platforms.It solves this problem by showing your target audience a series of ads in a specific order. This way your message comes through loud and clear.